I designed and implemented product solutions at Hello Design, contributing to key Facebook initiatives and delivering impactful user experiences.
Facebook Research
Challenge
As Facebook expanded rapidly through acquisitions like WhatsApp, Oculus, and Instagram, the need for a centralized research hub became evident. The challenge was to design a comprehensive platform that consolidated 14 distinct research fields, made publications easily accessible, and allowed seamless applications for research fellowships, all while reflecting Facebook’s innovative ethos. Opportunity
How might we create a centralized research hub that facilitates easy access to diverse research fields and fosters innovation?
- Designed a streamlined platform showcasing 14 research areas, ensuring intuitive navigation and accessibility for global audiences.
- Integrated a publications repository, making research outputs easily discoverable.
- Developed application features for research fellowships, enabling a seamless and efficient user experience.
Facebook Blueprint
Challenge With Facebook becoming a cornerstone tool for Small and Medium Businesses (SMBs), the challenge was to build an educational platform to provide accurate, comprehensive training on how to effectively use Facebook, Messenger, and Instagram for business. The platform needed to teach digital marketing, audience targeting, and branding while offering professional certification to help users advance their careers and business goals. Opportunity
How might we build an engaging educational platform that empowers SMBs and professionals with tools to succeed in digital marketing?
- Created an intuitive platform offering free courses on Facebook, Messenger, and Instagram for business use.
- Designed features for certification programs, enabling users to become Facebook-certified digital marketing professionals.
- Integrated audience insights and branding modules, helping users target key audiences effectively and enhance advertising campaign success.
