I directed the launch of innovative in-game tools for the League of Legends team, enhancing player performance for 2M+ daily users and reducing product crashes by 30%.
Challenge
How can we transform Blitz.gg from a data analytics tool into a real-time coaching app?
The app was initially perceived as a data-heavy platform for pre- and post-game analytics, which overwhelmed users and offered limited actionable insights. The challenge was to deliver concise, digestible, and impactful coaching advice to players during their games.
Opportunity
How might we provide actionable in-game advice to help players improve their skills in real time?
📊 Real-Time Coaching
• Analyzed pre- and post-game data to provide digestible, actionable advice to players.
• Develop a real-time coaching tips tailored to gameplay situations.
Feature
🎮 In-Game Overlay Features
Designed and launched a widget that highlights jungle pathing, skill progression, item builds, and situational benchmarks to improve decision-making during matches.
Results
🎯 User Engagement: The in-game overlay engaged around 1.5M daily users, with an average of 65 minutes of active gameplay per user.
📈 Improved Gameplay: Players reported increased satisfaction and performance, reinforcing Blitz.gg’s position as a leading coaching app for League of Legends.